Blog
Mobile attribution guides for app developers.
Practical MMP, attribution, subscription revenue, and paid acquisition writing for teams that need clearer campaign decisions.
AppsFlyer Alternative for Subscription Apps
What subscription mobile apps actually need from an MMP, how AppsFlyer's pricing and partner-led architecture starts to feel heavy at $50k–$2M MRR, and where a RevenueCat-native, per-install MMP fits the growth team's workflow.
iOS Attribution After ATT: What Subscription Apps Can Still Measure With Confidence
A working stack for iOS attribution post-ATT, with concrete tradeoffs between SKAdNetwork 4, deterministic device matching, and probabilistic fingerprinting, written for subscription-app growth teams running real ad spend.
RevenueCat + MMP: How Subscription Revenue Should Flow Back to Campaigns
A working integration pattern for tying RevenueCat trial, purchase, renewal, and refund events to acquisition campaigns, with the subscriber-attribute model that scales past 100k MAU.
Apple Search Ads Revenue Attribution: From Keyword to Subscriber
Apple Search Ads campaign structure that exposes keyword-level revenue, the difference between AdServices and SKAdNetwork, and the reporting view that actually drives bid decisions for subscription apps.
SKAdNetwork 4 Conversion Value Mapping for Subscription Apps
A working SKAN 4 schema for subscription apps, the math behind fine vs coarse values, the postback timing tradeoffs, and the bit layout that lets a growth team read trial-to-paid signal in the first postback.