ASO Strategy
8 Screenshot Tips to Boost App Downloads
Your App Store screenshots are the biggest factor in download decisions. Practical tips to design screenshots that convert, even without a design background.
Arthur·Blog
Guides and insights on App Store Optimization.
Arthur·
Apple Search Ads
7 Apple Search Ads Tips for Small Budgets
How indie developers can run Apple Search Ads without burning money. Budget strategies, keyword bidding, and when paid ads actually make sense for small apps.
Arthur·
Tools
5 ASO Metrics You Should Track Every Week
The key ASO metrics that actually drive decisions. How to track keyword rankings, impressions, and conversion without drowning in data.
Arthur·
Keyword Research
App Store Keyword Research: A Step-by-Step Guide
A repeatable app store keyword research process for indie developers. Find keywords with real traffic, low competition, and actual ranking potential.
Arthur·
Metadata
How to Optimize Your App Store Subtitle
Your App Store subtitle is 30 characters of prime keyword real estate. Here's how to write one that ranks and converts.
Arthur·
ASO Strategy
ASO Mistakes That Kill Your Downloads
The most common App Store Optimization mistakes indie developers make, and how to fix each one before they cost you more downloads.
Arthur·