# App Store subscription price localization review

Copy this worksheet for each product and storefront. Record actual store prices separately from model candidates. Leave unknown fields blank.

## Scope

- App / subscription ID:
- Billing period:
- Storefront / pricing currency:
- Review owner / date:
- Acquisition source / paywall version:
- Current offer / trial / introductory terms:
- Upcoming price changes already scheduled:

## Price comparison

| Field | Value | Source / checked date |
| --- | --- | --- |
| Current customer price | | |
| Current proceeds basis | | |
| Base USD price used for planning | | |
| PPP candidate before Apple price-point matching | | |
| Netflix candidate before Apple price-point matching | | |
| Proposed actual Apple price point | | |
| Comparable product and billing-period price | | |
| Reason to choose this candidate | | |

PPP and Netflix references generate candidates; neither establishes demand for your app. Check the full proposed territory list before scheduling. A display filter does not limit which territories a change affects.

## Change plan

- Selected storefronts:
- Effective date / current schedule saved at:
- Price increase or decrease:
- Existing subscriber treatment:
- Paywall displays actual StoreKit product price checked:
- Success / error results checked after submission:

Apple allows preserving existing subscriber prices on an increase. A decrease applies to existing subscribers at renewal. Check Apple's current rules before submitting:
https://developer.apple.com/help/app-store-connect/manage-subscriptions/manage-pricing-for-auto-renewable-subscriptions/

## Measurement

Use the same storefront, product, acquisition source and cohort age in both columns. Write the numerator and denominator for each metric.

| Metric | Baseline | New-price cohort | Definition |
| --- | --- | --- | --- |
| Eligible paywall visitors | | | |
| Trial starts | | | |
| First paid conversions | | | |
| Paid conversion rate | | | Paid conversions / eligible visitors |
| Gross first-period revenue | | | |
| Proceeds / refunds / service costs | | | |
| Proceeds per eligible visitor | | | |
| Renewals / retention at chosen cohort age | | | |
| Impact on existing subscribers | | | |

For an initial gross-revenue comparison:

Required new paying customers = old paying customers × old price / new price

Use a single currency and the same billing period. This calculation assumes constant visitor volume and excludes fees, refunds, renewals and service costs; it is not a profit target.

- Revenue observation window / cohort age:
- Minimum observation requirement:
- Other changes during this period:
- Review date:
- Keep / revise condition:
- Outcome and limitations: