# App Store keyword research worksheet

App:
Storefront/country:
Listing language:
Research date:
Data provider and metric definitions:
App version:

## Candidate decisions

| Keyword | User intent and feature fit | Source of idea | Demand metric and value | Difficulty metric and value | Current rank or checked depth | Competing apps and observations | Decision and reason |
| --- | --- | --- | --- | --- | --- | --- | --- |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |

Use test, investigate later, protect, or reject. Preserve rejected terms and reasons.
Popularity scores are not monthly search counts. Record the provider's definition.

## Metadata change

| Field | Before | Proposed | Character count |
| --- | --- | --- | --- |
| App name | | | |
| Subtitle | | | |
| Keyword field | | | |

Hypothesis:
Existing rankings to protect:
Other changes made at the same time:
Release date:
Date listing confirmed live:
Review date:

## Review

| Keyword and country | Baseline date/rank | Follow-up date/rank | Competitor or demand changes | Decision |
| --- | --- | --- | --- | --- |
| | | | | |

App Store Connect comparison dates:
Source, country and device filters:
Impressions:
Product page views:
Downloads:
What the evidence supports:
What remains uncertain:
Next change, if justified:

Guide: https://appsprint.app/blog/app-store-keyword-research